Once Upon a Valentine by Queen and Lord
ONCE UPON A VALENTINE BY QUEEN AND LORD For the Once Upon a Valentine by Lord & Queen, our agency conceptualized and executed a unique, immersive brand experience in collaboration with Rixos Montaza Alexandria. The campaign was built around a cinematic “Valentine’s movie” concept, where influencer couples were invited on a curated trip to Alexandria to live a celebrity-style experience. We designed the full journey as a sequence of carefully crafted scenes, each representing a different chapter of the story and a distinct brand interaction. Paired with a tailored activity and product integration, allowing influencers to naturally engage with the products within a storytelling framework.
Once Upon a Valentine by Queen and Lord
ONCE UPON A VALENTINE BY QUEEN AND LORD For the Once Upon a Valentine by Lord & Queen, our agency conceptualized and executed a unique, immersive brand experience in collaboration with Rixos Montaza Alexandria. The campaign was built around a cinematic “Valentine’s movie” concept, where influencer couples were invited on a curated trip to Alexandria to live a celebrity-style experience. We designed the full journey as a sequence of carefully crafted scenes, each representing a different chapter of the story and a distinct brand interaction. Paired with a tailored activity and product integration, allowing influencers to naturally engage with the products within a storytelling framework.