BE Expo
At BE Expo—the largest cosmetics event in Egypt—we proudly managed the presence of three powerhouse beauty brands: ECC, Source Beauty, and Infinity. Our role spanned comprehensive media coverage, influencer management, and on-ground amplification, ensuring each brand’s story resonated both within the expo and across digital platforms. From curating the right influencer mix to tailoring brand-specific coverage angles, we created a unified yet distinctive presence that elevated visibility, strengthened positioning, and drove meaningful engagement for all three brands.
BE Expo
At BE Expo—the largest cosmetics event in Egypt—we proudly managed the presence of three powerhouse beauty brands: ECC, Source Beauty, and Infinity. Our role spanned comprehensive media coverage, influencer management, and on-ground amplification, ensuring each brand’s story resonated both within the expo and across digital platforms. From curating the right influencer mix to tailoring brand-specific coverage angles, we created a unified yet distinctive presence that elevated visibility, strengthened positioning, and drove meaningful engagement for all three brands.